In 2021, the town of Massey Drive, Newfoundland and Labrador, recorded a population of 1,606 residents. This represents a decline of 26 people (-1.6%) from its 2016 population of 1,632. Despite this small decrease, Massey Drive remains a compact community with a land area of 2.45 km² and a population density of 655.1 people per km², making it one of the denser small towns in the province.
Population Growth Trends
Massey Drive’s population slightly declined between 2016 and 2021, reversing earlier periods of growth.
- 2016 population: 1,632
- 2021 population: 1,606
- Change: -26 residents (-1.6%)
This small shift shows relative population stability, suggesting Massey Drive is maintaining its role as a residential community near larger centres like Corner Brook.
Age Distribution
Massey Drive has a median age of 39.2 years, slightly younger than the provincial average (47.1). The town’s age structure reflects a strong working-age majority with children and youth forming nearly one-fifth of the population.
Age Distribution (2021)
| Age Group | Population | Percent |
|---|---|---|
| 0–14 years | 290 | 18.1% |
| 15–64 years | 1,145 | 71.3% |
| 65+ years | 170 | 10.6% |
This indicates Massey Drive has a younger demographic profile compared to much of Newfoundland and Labrador, where seniors form a larger share.
Households & Dwellings
Massey Drive had 670 total private dwellings, of which 626 were occupied by usual residents in 2021. Most households are family-based, and the average household size was 2.6 persons.
Household Size (2021)
| Household Size | Number of Households |
|---|---|
| 1 person | 130 |
| 2 persons | 210 |
| 3 persons | 140 |
| 4 persons | 115 |
| 5+ persons | 35 |
Single-detached houses dominate, with some duplex apartments adding density to the housing mix.
Demographics (Race / Ethnicity & Language)
The vast majority of Massey Drive’s residents report English as their mother tongue (98.8%), with a small minority identifying non-official languages. French is not commonly spoken, and Indigenous languages are absent from the data.
Visible minorities make up only 2.8% of the population (approx. 45 people), with the largest groups being Black residents (25 people) and small numbers of other visible minorities.
Visible Minority Population (2021)
| Group | Population | Percent |
|---|---|---|
| Total Visible Minority | 45 | 2.8% |
| Not Visible Minority | 1,560 | 97.2% |
Income & Poverty
Massey Drive households report higher-than-average incomes compared to many rural towns in Newfoundland and Labrador.
- Median household income (2020): $109,000
- Median after-tax household income: $90,000
- Median employment income (individuals): $46,400
- Median total individual income: $50,000
Poverty (Low-Income Measure, After-Tax):
Only 6.0% of residents were classified as low-income in 2020, well below the national average of ~11%.
Education
The town has a well-educated population:
Highest Certificate, Diploma or Degree (Population 15+)
| Education Level | Population | Percent |
|---|---|---|
| No certificate, diploma or degree | 155 | 11.7% |
| High school diploma | 280 | 21.2% |
| Postsecondary (college, trades, or university) | 875 | 66.3% |
A significant share hold bachelor’s degrees or higher (385 people, 29.2%), showing a strong professional and technical base.
Employment
In 2021, Massey Drive had a labour force participation rate of 74.2% and an employment rate of 68.9%, with an unemployment rate of 7.7%.
Employment by Sector (Top Industries)
| Industry | Workers |
|---|---|
| Health care & social assistance | 245 |
| Education services | 135 |
| Sales & service | 185 |
| Trades, transport & equipment | 195 |
| Public administration | 75 |
| Construction | 75 |
Healthcare and trades are the largest employment sectors, supported by nearby regional centres.
Commuting & Transportation
Massey Drive is primarily a commuter town, with most residents driving to work.
- Main mode of transport: Car, truck or van – 780 people (95.7%)
- Walking: 10 people
- Public transit: 0 (no local service)
Commuting Time (2021)
| Commute Duration | Workers |
|---|---|
| Less than 15 minutes | 575 |
| 15–29 minutes | 160 |
| 30+ minutes | 50 |
Most residents enjoy short commutes under 15 minutes, reflecting Massey Drive’s proximity to Corner Brook.
Conclusion
Massey Drive is a small but vibrant town of 1,606 residents, with a younger-than-average median age (39.2 years), strong household incomes, and high levels of education. Although the population declined slightly between 2016 and 2021, Massey Drive remains an attractive residential community with short commutes, family-friendly households, and above-average prosperity compared to many towns in Newfoundland and Labrador.
FAQ
The population of Massey Drive in 2021 was 1,606.
Between 2016 and 2021, the population declined slightly by -1.6%.
The median age in Massey Drive is 39.2 years.
There were 626 occupied private dwellings in 2021, with an average household size of 2.6 people.
The largest employment sectors are healthcare, trades, education, and sales/service, reflecting its role as a commuter community.
Source:
- Statistics Canada, 2021 Census of Population.
- Statistics Canada. Table 17-10-0148-01 Population estimates, July 1, by census metropolitan area and census agglomeration, 2021 boundaries
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