Advertising & Public Relations Sector Employment in Canada (2001–2024)

The Canadian advertising and public relations sector has undergone transformative growth in the last two decades. From 40,198 employees in 2001 to an estimated 57,490 in 2024, this industry’s evolution reflects the rising importance of media, digital marketing, and strategic communications in Canada’s economy.

This article provides a comprehensive analysis of employment trends in the advertising & PR sector in Canada, supported by historical data, growth insights, and forecasts for future expansion.

Yearly Employment Trends in Advertising & Public Relations

Key Growth Milestones

• 2006: A remarkable 8% YoY increase, post-dotcom recovery.
• 2014: The sector achieved a 6% growth, fueled by digital media expansion.
• 2021-2022: Post-pandemic boom with a 10% and 9% increase, respectively.

Declines & Challenges

• 2020: The sharpest dip at -13%, directly tied to COVID-19 disruptions.
• 2002-2004: Consecutive negative growth rates post-economic slowdown.
• 2009: 5% decline, corresponding with the global financial crisis.

Number of People Employed in Advertising & Public Relations Sector in Canada (2001-2024)

Year	Total Employees in Advertising & Public Relations	Growth YoY
2001	40,198
2002	39,389	-2%
2003	38,364	-3%
2004	37,842	-1%
2005	38,664	2%
2006	41,804	8%
2007	43,886	5%
2008	45,385	3%
2009	43,138	-5%
2010	43,810	2%
2011	45,775	4%
2012	45,617	0%
2013	47,218	4%
2014	50,049	6%
2015	51,865	4%
2016	51,348	-1%
2017	51,807	1%
2018	52,267	1%
2019	53,761	3%
2020	46,717	-13%
2021	51,245	10%
2022	55,736	9%
2023	56,720	2%
2024	57,490	1%

Source:

Statistics Canada. Table 14-10-0202-01  Employment by industry, annual